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If you haven’t heard already, 70% of the buyer's journey is complete before a buyer even reaches out to sales, according to SiriusDecisions (now Forrester Research). These days, buyers are conducting the majority, if not, all of their research online. This means, in order to keep your competitive edge and harness the power of recognition and trust among your audience, you need to ensure you’re also delivering a consistent brand experience across all mediums, especially on your website – the heart of your online presence.
Our web identity updates pack can help you do just that. It doesn’t matter if you’re a startup or an established company, or even perhaps an established company in a kind of transformative “start-again” stage, having a strong brand identity that includes alignment of your web presence will help you gain a competitive edge in today’s crowded and fast-moving marketplace.
You might be thinking focusing on the cosmetics of your website is secondary in importance next to priorities like technical performance, persuasive products/services information and freshness of content. With the bandwidth of activities overlapping and growing in the marketing department, this thought is quite conceivable.
However, if we were to tell you how significant of an impact the appearance of your website has on your sales, would you reconsider its place in the priority line? While there are several studies that support this case, we’d like to point out one of the more recent ones.
After surveying more than 200 organizations to better understand the widespread impact and value of brand consistency, the marketing experts at Lucidpress concluded in its report that consistent presentation of a brand increases revenue by 23%.
This is because one of the main cornerstones of any successful brand is the combination of consistency and repetition. By consistently presenting your brand time after time, customers and prospects become more likely to purchase as they internalize your brand’s values and promise.
And because your website is the centerpiece of your digital presence, we’d say that would certainly put the turbo-charge into your funnel design, further fueling your efforts and ROI, wouldn’t you?
We feel it’s our job to help our clients reach their ideal audience, having a brand-consistent website is one of the best, and easiest ways to ensure that your company is doing what it can to better target and streamline activity while gaining even more than ROI, but also ROR – a return on relationship with trust and loyalty. Now that makes good financial sense!
By investing in our web identity solutions, we’ll help make sure that your website is directly in-line with your corporate goals and objectives. Since often your website is the first impression of your business, which prospects receive, we’ll make certain that all aspects of your website are aligned and on-brand for all visitors.
And when it comes to your overall web presence, the MINDVIBZ® team can also develop together with you a clear roadmap for conversion success. We can discuss your needs to gain important insight into your company as well as take a look at what your competitors are doing to gain a better understanding of how your website can better drive results for your business.
MINDVIBZ® employs a team of branding and digital marketing experts, who have worked with clients in a variety of industries, including manufacturing, high tech, software, telecommunications, medical device technology, life sciences, and more, getting them the online brand visibility they need to build a strong foundation and leverage toward scalable growth.
Having a user-centric, brand-consistent website is one of the first ways you can enhance your customer’s buying journey through the power of building recognition and trust online.
Let MINDVIBZ® help you realize your company’s marketing and sales potential by building a strong brand presence online. If you want to capitalize on all of the resources available to you, we’re ready to learn more about how we can help you more effectively achieve your business growth goals.
For additional information about how MINDVIBZ® can give you the necessary insights and edge for online success, simply fill in this short form and we’ll reach out to you to see how we can help.