How to Create Your Marketing Strategy Blueprint
One in four marketers fear that their efforts are not at all successful at tracking the ROI of...
STRATEGY
MARKETING
WEBSITES
When it comes to attracting and keeping clients coming back, perhaps nothing is as important as optimizing your website for conversions. That’s why the team at MINDVIBZ® uses all the conversion rate optimization tools at our disposal to optimize your site for increased leads and traffic. By employing proven techniques and design methods to increase your website visitor-to-lead conversion rate, we build out your site to provide the best customer experience possible.
Our conversion rate optimization solutions are divided into five different phases, each designed to tackle different aspects of your website’s challenges and make the most out of your assets.
They are as follows:
Phase 1: Uncovering Blind Spots
A business owner isn’t always the best person to judge their site’s performance. Often, there can be blind spots preventing companies from seeing the bigger picture when it comes to their site, so MINDVIBZ® is there to provide a fresh perspective. We ask our clients about the vision they have for their business to establish metrics to help us measure success. We then guide them through their online buying process so they can develop an understanding of it from the customer’s point of view.
Phase 2: Analyzing & Securing Traffic Sources
When it comes to boosting your web traffic, it’s important to first start with a solid foundation and truly understand where your current traffic is coming from. Our goal is to help you understand your entire conversion funnel and architecture with the end goal of meeting your objectives.
Phase 3: Identifying User Challenges
Another key component to boosting your conversion rates is identifying when visitors to your site are having issues that prevent conversions. We review your site’s most important elements, such as:
Once we’ve done this, we develop site design strategies to overcome any issues with these key factors.
Phase 4: Locating Persuasive Assets
MINDVIBZ® frequently sees persuasive website content on their client’s sites that is often hidden and buried on pages visitors never see. That’s why we dig these persuasive assets up and get them in front of visitors, helping our clients empower themselves and highlight their assets within the buying process.
Phase 5: Creating Conversion-Focused Webpages
Lastly, we harness all of the data we’ve collected in the prior phases to create unique, high-performing webpages that generate proven results. We test all of the pages developed to ensure they’re designed for optimal conversion rates and meet your expectations.
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One in four marketers fear that their efforts are not at all successful at tracking the ROI of...
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