How to Create Your Marketing Strategy Blueprint
One in four marketers fear that their efforts are not at all successful at tracking the ROI of...
Like evergreen classical music, good strategy should emerge from an out-of-the-box, visionary mindset and comprise a solid composition that stems from insights and foresight where it can serve as a guidepost for many years to come – through good and bad times alike. Its orchestration should include an analysis of the organization’s inner strengths and weaknesses as well as its flexibility to adapt, especially to changes in external factors. And it should encompass an analysis of the competition and other external threats and opportunities in order to gain invaluable insights toward gaining leverage for your business and value for your customers.
Growth strategy development typically involves being committed to a 3- to 5-year horizon and can be explored in one or more areas depending on your business goals, opportunities and market situation:
Goals and objectives form the backbone of any good business strategy. Because goals and objectives go hand in hand, many professionals tend to use the terms interchangeably. However, there is a critical difference between the two. Goals are generally high-level statements indicating advancing in a general, long-term direction. For instance, a goal would be to “grow revenue”, “increase profitability“ or “make our (product x) a category leader.” Objectives are goals that become SMART. That is, the goal becomes specific, measurable, attainable relevant and time-bound. For instance, an objective would be to “make our (product x) the category leader in sales revenue by end of our next fiscal year.”
Our growth strategy blueprint consulting services involves these seven steps to help you grow your audience, streamline your organizational growth and gain a greater competitive edge.
Click here to learn more about our Growth Strategy Blueprint and how you can already get started.
Our 7-Step Strategy Blueprint comprises a series of interviews, workshops and guides that will also help you with:
We believe healthy leadership ensures healthy growth. We can also help you with:
At MINDVIBZ®, we understand that a sound strategy is not only about having a vision and growth mindset, but also understanding your audience as well as gaining insights from your direct competitors. That’s why we will…