Because the Future is Unpredictable

STRATEGY | Growth Design

Plans are useless, but planning is indispensable.

Like a tree, good strategy should emerge from healthy leadership grounds and have solid roots in vision and values to help it grow and endure for many years – through good and bad weather alike. It should include an analysis of the organization’s strengths and weaknesses as well as its flexibility to adapt, especially to changes in external factors. And it should encompass an analysis of the competition and other external threats and opportunities in order to gain invaluable insights toward gaining leverage for your business and value for your customers.

Growth strategy development typically spans a 3- to 5-year horizon and can be explored in one or more areas depending on your growth goals, opportunities and market situation:

• Grow in existing markets
• Expand into new markets
• Invented/Made-Here approach to innovation
• Borrowed/Leveraged outside
• Bought/Acquired in

Goals and objectives form the backbone of any good business strategy. Because goals and objectives go hand in hand, many professionals tend to use the terms interchangeably. However, there is a critical difference between the two. Goals are generally high-level statements indicating advancing in a general, long-term direction. For instance, a goal would be to “grow revenue”, “increase profitability“ or “make our (product x) a category leader.” Objectives are goals that become SMART. That is, the goal becomes specific, measurable, attainable relevant and timebound. For instance, an objective would be to “make our (product x) the category leader in sales revenue by end of our next fiscal year.”

Why Being Strategic Matters

• Generates a sense of direction.
• Eliminates departmental silos and
• Helps transform your organization into a unified, customer-centric growth team.
• Increases operational efficiency.
• Grows market share and profitability.
• Improves resilience and sustainability – even to weather the storms.
• Lends to being less reactive and more proactive – to stay innovative and ahead.
• Focus on the projects having the greatest potential to impact revenue growth.

How We Can Help

• Offer best practices in growth strategy and insight into the practice of strategy
• Provide an outside, unbiased perspective
• Uncover blind spots or other strategic considerations to identify core strategic issues
• Reframe problems to be more actionable to solve for teams
• Improve decision-making discipline; provide sound logic to build conclusions
• Determine which strategic initiatives are of the highest priority
• Evaluate your initiatives based on their strategic fit, economic impact, and feasibility

4 Cornerstones of Growth Strategy Design

We believe the four cornerstones of a sound and healthy growth strategy are those of leadership, differentiation, focus and customer empathy. Our growth strategy consulting encompasses these four areas to help you gain a greater competitive edge and create more clarity, trust and responsiveness among customers and other key stakeholders.

1. Leadership

2. Focus

3. Differentiation

4. Customer Centricity
   

Growth Strategy Design Consulting Services

Our growth consulting services will start you off by supporting you in the key Leadership aspects of ensuring healthy growth for your company. Through a series of interviews, workshops and guides, we can help you with:

Leadership

• Your Guiding Principles
  • Vision
  • Mission
  • Values
• Examining “Your Why”
• Audience/Stakeholder Analysis
• SWOT Analysis
• Balanced Scorecard Objectives

Additional Consulting Services

Additional services offered continue in the Focus, Differentiation and Customer Empathy areas, where we can help you with:

Focus

• Customer Segmentation
• Buyer Personas
• Customer Journey Mapping

Differentiation

• Competitive Analysis
• Positioning & Messaging

Customer Centricity

• Storytelling
• Voice of the Customer Surveys
• Aligning Customer-Facing Teams

How We Work With You

At MINDVIBZ^®, we understand that a good strategy is about having a vision and defining the direction for your company. The key to growth starts before having great innovation, marketing and sales; it starts with great leadership and clarity of the goals among everyone in the organization to help them follow in a unified direction and prevent individuals from losing sight along the way. That’s why we will…

• Take the time to learn your current situation, challenges, where you would like to go.
• Draft a brief/engagement letter outlining the objective, our framework and approach, and major deliverables in order to discuss scope of work prior to a formal proposal.
• Provide generalists experienced in the practice of strategy to lead efforts or oversee work. We may also involve functional experts for specific insights and knowledge.
• Use proven strategy methodologies to enable transparency and streamline collaboration in the process for effective problem solving and decision making.