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Like a tree, good strategy should emerge from healthy leadership grounds and have solid roots in vision and values to help it grow and endure for many years – through good and bad weather alike. It should include an analysis of the organization’s strengths and weaknesses as well as its flexibility to adapt, especially to changes in external factors. And it should encompass an analysis of the competition and other external threats and opportunities in order to gain invaluable insights toward gaining leverage for your business and value for your customers.
Growth strategy development typically spans a 3- to 5-year horizon and can be explored in one or more areas depending on your growth goals, opportunities and market situation:
Goals and objectives form the backbone of any good business strategy. Because goals and objectives go hand in hand, many professionals tend to use the terms interchangeably. However, there is a critical difference between the two. Goals are generally high-level statements indicating advancing in a general, long-term direction. For instance, a goal would be to “grow revenue”, “increase profitability“ or “make our (product x) a category leader.” Objectives are goals that become SMART. That is, the goal becomes specific, measurable, attainable relevant and timebound. For instance, an objective would be to “make our (product x) the category leader in sales revenue by end of our next fiscal year.”
We believe the four cornerstones of a sound and healthy growth strategy are those of leadership, differentiation, focus and customer empathy. Our growth strategy consulting encompasses these four areas to help you gain a greater competitive edge and create more clarity, trust and responsiveness among customers and other key stakeholders.
Our growth consulting services will start you off by supporting you in the key Leadership aspects of ensuring healthy growth for your company. Through a series of interviews, workshops and guides, we can help you with:
Additional services offered continue in the Focus, Differentiation and Customer Empathy areas, where we can help you with:
At MINDVIBZ®, we understand that a good strategy is about having a vision and defining the direction for your company. The key to growth starts before having great innovation, marketing and sales; it starts with great leadership and clarity of the goals among everyone in the organization to help them follow in a unified direction and prevent individuals from losing sight along the way. That’s why we will…