Marketing in the Year 2021: The Cost of Inaction
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Nowadays, it takes more than just occasional social media posts to have a great presence online. That’s why many come to MINDVIBZ® for help. As digital marketing and branding experts, we know what it takes to create a rolling buzz around your brand. All of our social media marketing services are personalized to connect with your key buyer personas. We take the time to understand what you do and how to best showcase your brand online.
The fact is, no matter what kind of business you’re running, your prospects and customers are people too – people who are social and active in at least one social media channel, if not more. Although social media is generally seen as a B2C tactic, the right platform can also deliver results for B2B businesses, with retargeting helping to sustain interest among those who visited your website.
Here are some of the main benefits of consistent and responsive social media marketing can bring to your business:
When you enlist our help for your social media marketing services, we provide several ways to help hone your tactics and position your brand in the marketplace, such as:
Communications via email, your website, or advertisements are solely one-way, meaning there’s not much of a conversation going on. However, social media is completely different, providing you the chance to really engage with consumers and have a back and forth. Doing so can help build trust and show your followers you truly care about their needs and expectations.
When audience members engage with your content online, it has a better chance of creating a buzz around your brand. This gives your company exposure and helps build trust among current and potential customers. Unique content is more likely to be shared by industry influencers and your followers.
One of the best ways to boost traffic to your website is via direct referrals. This is accomplished by taking advantage of paid advertising tools, such as Facebook Ads, and other solutions to help increase your number of likes and followers, and reach the largest possible audience. This will provide an increase in inbound traffic to your website and these visitors, having already interacted with your content, are more likely to convert into sales.
Couple this with having your website optimized for conversions using CRO, then this traffic translates directly into generating more leads for sales.
Social media is much like the universe – it’s dynamic, always active and ever evolving with new rules and ecosystems. If you’re lacking the tools and bandwidth to keep up with it every day, it can be challenging to maintain a trustworthy presence here. But before you get overwhelmed thinking you’re missing out on lost opportunities, we can help.
By taking a social media approach that is active and strategic instead of reactive and tactical, we’ll set some overarching objectives and metrics to help your branding and digital marketing leverage the power of this highly dynamic medium.
The social media strategy places emphasis on the following:
To ensure you get the most out of your social media strategy, it’s imperative to steer away from the focus on data and instead to emphasizing its true value in building relationships with prospects and customers. It’s also important to keep in mind that your social media channels couple as direct customer service tools, helping your company solve issues and address customers’ concerns surrounding your brand.
This careful attention to relationship-building helps you:
When it comes to delivering on the tactical side of things, we can help you with:
Additionally, we can help with Facebook advertising and other PPC paid media, including search, display, social and retargeting options.
For more information about our Social Media Marketing services, fill in this short form and we’ll be happy to get in touch to see how we can help.