While your website is at the heart of your digital strategy and should ideally be optimized to drive and convert leads for your business, landing pages usually accompany a lead-generation campaign and are more effective in encouraging visitors to take a specific action.
The content of a landing page should be lean, engaging, helpful and include a visible call-to-action (CTA) button. Some landing pages may include a form or even require more detail if you are trying to go beyond generating a lead and straight to the sale.
The main difference is that a website provides detailed information on various topics, such as your company profile, products/services information, contact information, case studies, and so on. A landing page, on the other hand, is centered on one thing and one thing only: to convert visitors into leads.
They are called landing pages because they funnel visitors from a previous online or offline touchpoint, such as a PPC campaign, direct mailer, email outreach, signage with QR codes, etc., and help them do just that – land on a web page, upon which they can continue their journey from awareness to interest.
At MINDVIBZ®, our goal is to help you make your website attract and convert potential customers. That’s why we offer custom landing page design solutions to do exactly that. Our digital marketing team can make landing that support your campaigns, resonate with your audience, help turn prospects into leads and increase your bottom line.
So, you’ve finally gotten that potential client to your site through a targeted pay-per-click (PPC) campaign or by having great adaptive SEO services, what’s next? The goal for all types of digital marketing campaigns is to guide potential customers through the funnel and have them convert to a sale, right?
Often, it can be easier said than done. It takes a lot of moving parts to attract qualified leads and turn them into sales. One of the most important of these components is your landing pages.
When you work with MINDVIBZ®, we can make your landing pages:
At MINDVIBZ® we’re equipped to create a variety of different types of landing pages, including:
If you want to get more ROI with your marketing campaigns and eclipse the competition, landing pages are effective tools for marketing and lead generation. MINDVIBZ® can help your business with focused landing pages that attract your audience, engage visitors and drive sales leads.
To learn more about creating custom landing pages and our other services, simply fill in this short form and we’ll reach out to you to see how we can help.