How to Create Your Marketing Strategy Blueprint
One in four marketers fear that their efforts are not at all successful at tracking the ROI of...
Finally, a full suite of software built to empower teams to more effectively collaborate and help you – and your customers – grow better.
Ideally, your internal teams should be working seamlessly together throughout the entire buyer's journey.
But in reality, process inefficiencies, alignment deficiencies, and technology stacks that have become more like "frankenstacks" all lead to friction in the journey causing negative experiences affecting your bottom line.
Generate traffic & leads.
Create and manage content, campaigns and channels, capture leads and nurture them to become sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrathe value of your offering, and close deals.
Convert customers into promoters.
Resolve customer problems and deliver an experience that turns them into promoters.
Make your systems work better together.
Connect apps, automate processes and align teams around one single source of truth for customer data.
Let's look at how your marketing, sales, service, and operations teams can leverage the HubSpot all-in-one platform to achieve their goals.
From Funnel to Flywheel – the Buyer's Journey is Now a Circle.
Like our CONNECT, GROW, INSPIRE™ full-lifecycle or approach, which places more emphasis on the customer experience making your growth more cyclical, HubSpot has adapted the very similar "flywheel" approach.
The flywheel approach use the momentum of your happy customers to drive referrals and loyalty with repeat sales.
Basically, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. This keeps your business spinning more smoothly for growth.
HubSpot's CRM platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster.
Because it is entirely powered by the same database, everyone in your organization — Marketing, Sales, Service and Operations — is working from a single source of truth with the same system of record.
This allows for a smoother handoff between teams and results in a more delightful experience for your customers.