Branding: Creating Personal & Purposeful Connections with Customers
There's one thing for sure in this new world: coronavirus has changed the business landscape.
As brand strategists & digital 'marketechts', we understand the challenges of creating a marketing program that's digitally savvy, aligned with your customers and their journey, and has an impact on business revenue and ROI.
Our programs are designed to address the challenges in each stage of your business growth journey.
Navigating achieving growth potential and securing a competitive edge with sound positioning and growth-minded strategies.
Building brands that market with greater gravity via customer-centric creative design and funnel-focused website optimization.
Attracting, engaging and converting customers with targeted campaigns and promotions that create empathy for the brand and qualified leads to sales.
Develop a sound strategy by discovering where you're at and defining where you want to go. Mapping out strategic goals in the context of your guiding principles, the competitive landscape and your buyers' journeys will help you better navigate achieving your growth potential while keeping the needs of your customers in mind.
Secure a competitive edge, relevant mind share and scalable growth with a customer-aligned brand identity. With your branding and communications architecture in place, you're ready to market with greater gravity.
Show more than an online business-card and leverage the power of a customer-converting website. According to SiriusDecisions, 70% of the buyer's journey is complete before a buyer even reaches out to sales. Our website development professionals will help you generate more traffic, build trust with a UX-optimized design and give your visitors a path to follow that will lead to more conversions.
Generate more leads and convert more customers with targeted campaigns and promotions that create empathy for your brand with Search (SEO), Social, Content and Connect (PR) programs as well as Paid Ads, Video Production, Sales/Marketing Alignment and Sales Enablement.
You work hard to win every new customer, so it's important to keep them for life. Achieving rational and emotional connections with your brand means maintaining a 360° view of your customers' journey. By taking care to retain their trust and loyalty, your buyers will love and share your brand exponentially. It's a Return on Relationship (ROR) that increases profitability and makes good financial sense!
"I rarely come across real marketing and branding talents, who stand out like Nikke. I had the pleasure of working with her for more than four years and learned a lot from her with regards to strategic communications and branding. Nikke’s ability to help sort out our brand portfolio was unlike any I’ve seen before and she professionalized the communications of our company. She earns my highest recommendation for every strategic marketing challenge."