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To survive in today’s increasingly crowded marketplace, businesses are constantly battling to be seen and heard – you need to stand out! This is where your business’ story comes in. The goal is to tell a story that genuinely appeals to your audience.
So what makes a story genuine and how to tell it?
Let’s start off with what storytelling is not. Storytelling is not about your company’s own name, own products, history, etc. These things typically will not resonate with your audience at face value. And it will not win you the attention of your audience, i.e. visits, views, shares, conversions.
Telling your brand story is more than what you write on your website, blog and social media. Great storytelling starts with empathy and understanding of your customer and how you're solving for their problem. And solving for their problem should ultimately be behind your business purpose (your "why") and is core to your mission and vision.
As we are humans, and not machines, great storytelling involves emotion, creates empathy and typically comprises characters, conflict and resolution. All of which, in turn, has the long-lasting magnetic effect to genuinely connect your audience to your message.
Great storytelling is not only an art form, it’s like having your own secret recipe. Generally speaking, the three main ingredients to great stories are Character, Conflict and Resolution.
MINDVIBZ® can help you craft the concept, style and delivery of your story keeping the following in mind:
When it comes to employing storytelling to create lasting impressions and meaningful connections, we work with you to:
To get started crafting your concept for storytelling success, simply fill in this short form and we’ll reach out to see if we can help you create a story that resonates, inspires and connects people with your brand.