It's About Being Recognized, Relevant and Remembered

BRANDING | Corporate Identity

Growing Market Share Starts with Attracting the Right Mind Share

Corporate identity, or business branding, is not only how your company presents itself to customers and key stakeholders, but it also gives a sense of the culture or personality of your business. First impressions are everything, especially when it comes to your brand; it’s the first thing new customers will see of your company. The right branding can help start conversions about your company and help guide desired actions in the right direction.

It doesn’t matter if you’re sending an email to a prospect or existing customer, or creating a presentation, your branding should always reflect your company’s unique values at every level. And ideally, those values should, in turn, reflect or echo those of your customer’s. That’s why our team of brand strategists and creative marketing experts are here to help.

Corporate Identity vs. Brand Identity

Often used interchangeably, there are some key differences between corporate identity and brand identity.

• Corporate Identity: Corporate identity refers to the perception of your entire company, not simply one product, idea, or service the company offers. Often, companies may have many individual brand identities, or sub-brands, but they always only have one corporate identity.
• Brand Identity: As mentioned above, your brand identity can refer to your various products, goods, or services. The goal of creating a strong brand identity is to distinguish your offering from competitors and make it stand out. 

Why Corporate Identity Matters

Your corporate identity matters for many different reasons. Firstly, it can cultivate trust and loyalty among your customers and attract potential new customers. However, that’s not all. The right corporate identity will also:

• Ensure your audience recognizes and remembers you.
• Connects your audience to your company’s values.
• Helps set you apart from your competitors.
• Influences attitudes among customers, employees, investors, partners, press, analysts, and influencers and other stakeholders.

How We Can Help

MINDVIBZ® understands that you need a strong foundation for your future success, so we help you build it step by step. We work with you to explore pain points and your goals and help you develop a strong corporate identity that offers you the following advantages:

• Ability to Attract and Drive Awareness
• Positioning / Relevant Differentiation
• Rational and Emotional Connection
• Perceived / Recognized Value

Our staff will evaluate your approach to highlight what’s working and where there’s room in your strategy for improvement. We develop a strategic framework and explore all of the definitive rational and emotional aspects your corporate identity should convey, such as:

• Attributes
• Benefits
• Values
• Personality
• Essence

Our Corporate Identity Development Services

At MINDVIBZ®, our corporate identity development services are based on instilling four principles: recognition, relevance, remembrance and recommendation among your audience.

Once we have a 360-degree understanding of your business and your goals & objectives and define a brand strategy together with you using our Brand Building Blueprint process framework, we bring your corporate identity to life through employing creative services including:

Visual Design:

• Logo Design
• Tagline Development
• Typography & Font System
• Color System
• Logo Lockup
• Imagery Specifications
• Corporate Stationery
• & More

Verbal Design:

• Brand Voice (Personality / Attitude)
• Brand Story (Purpose / the "why")
• Brand Tonality & Grammar Style
• & More

Get Your Brand Clear and Present in the Minds of Your Audience Today

Create a unified and favorable image in the minds of your customers, employees, investors and key stakeholders. In addition to our corporate identity development services, MINDVIBZ® also offers Brand Building Blueprint (recommended as a starting point), brand identity packs, web identity updates, social media identity packs, brand audit and brand guidelines services, and much more.

If you’re serious about gaining more mind share and positioning your business well above the competition, contact us about our strategic brand building services today. Whether you want to highlight a new product or elevate the image of your business, MINDVIBZ^® will guide you with a roadmap and provide the tools and services to make it a reality.

For additional information about how MINDVIBZ^® can help you, fill in this short form and we’ll reach out to you ASAP.