Branding, So Much More Than a Logo

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Branding | Brand Strategy Blueprint

Branding Is Not About Your Brand

Branding is about your audience, and most importantly, your customer. And although it's an important part of it, building a brand is much more than creating a logo. When it comes to developing a strong brand, the process involved is comprised of creating a multi-dimensional tapestry of right attributes and elements aimed at having a favorable effect on your audience's mind and emotions. And this effect should be long-lasting with the ability to gain continuous momentum over time.

Whether you’re wanting to create a corporate identity or a new product or service brand, crucial to your success is to ensure you start with aligning your brand's values with those of your customer's and have a 360-degree view of your market and customer needs before executing on any visual design elements.

 

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Thinking About Cutting Costs with a More Lean Approach to Branding?

The "ready, fire, aim" approach is one well embraced among lean startups. However, this idea is directed more toward product development cycles and introducing product/service innovations to the market (inspired by lessons from lean manufacturing). Along these lines, some companies like to take a quick-win approach to branding, especially startups. These companies bypass the initial phases of discovery and strategy and go straight to the design work.

 

You Can't Fix Reputation with Version Releases

Unlike product development, however, brand development should not run in cycles; it is not something you want continue to experiment and work on through “version releases” once you launch. Missing investing in the critical steps of research, discovery and strategy can prove to be risky and can even result in exponential costs and expenditures down the road. In fact, it has the potential to cause more harm than good to your image and reputation creating confusion and mistrust (negative brand equity), which is harder to reverse after the fact compared to doing the work up front. 

We understand that investing in your brand is investing in your business. That’s why MINDVIBZ® is here to help you make the most of one of your most important investments and streamline the process to ensure you optimize the outcome of your brand's identity.

 

How to Determine if Working with a Branding Agency Is Right for You?

There are several factors to consider when deciding to develop and launch a brand. Firstly, ask yourself not only who you feel has the right experience and approach to deliver an impactful brand strategy but who also can work well with your leadership and product teams - and get them fired up about importance of the project as well. Also, in addition to feeling which agency inspires with the most meaningful dialogue, ask yourself, with whom you feel you can work well side-by-side - because you will be spending a lot of time with them.

If you are confident that augmenting your internal team with outside expertise and fresh perspective can do such much more in supporting your growth goals, then partnering with an agency on the project is a good way to gain that leverage while getting your entire stakeholder team on board with the big picture.

 

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How We Can Help

Differentiate, Build Trust, Create Empathy and Gain Loyalty with MINDVIBZ®

Building your brand and creating its essence, or the emotional heart of your brand, is essential to your company's strategy for growth. We can help you bring together concepts like your company vision, mission statements and brand values to determine what you stand for as a company and guide your brand into the future. 

We will work together with your designated team, from leadership to product management to sales and marketing, and any other key internal stakeholders, such as service and support and guide you to discover and define both the rational and emotional connections you want your audience to have with your brand, including exploring the following:

  • Attributes
  • Benefits
  • Values
  • Personality
  • Essence

 

Understanding What Your Brand Truly Needs 

In addition to the advantages mentioned above, some of the most important aspects empathetic brands feature are:

  • Ability to Attract and Drive Awareness: The cornerstone of a strong brand. Is your target audience and key stakeholders aware of your brand? Is it the first one that comes to mind?
  • Positioning / Relevant Differentiation: The leading driver of future market share and profitability. Do your customers and prospects perceive your brand to be able to meet their needs and solve their problems?
  • Emotional Connection: Does your brand connect with your target audience on an emotional level and convey trust?
  • Value: Does your brand deliver good value for the price?
  • Accessibility: Do prospects and customers perceive your brand to be convenient to get to know, trust, purchase and use?

 

Why Investing in Your Brand Is Investing in Your Business

Here are some advantages working together with a modern marketing and branding agency like MINDVIBZ® can bring to the development of your brand identity. Building a strong, empathetic brand with the right expertise, internally and externally, will…

  • Help you differentiate and set you apart.
  • Help your audience want to connect with you.
  • Influence behaviors toward desired outcomes.
  • Create organizational synergies by getting everyone working on the same page keeping the customer in mind.
  • Be an investment you make once (you don't want to do this one twice, so you want to do it right the first time).

 

Four Cornerstones of a Successful Brand

At MINDVIBZ®, our brand building and identity development services are based on indoctrinating a continuous influence of these four principles among your customers and prospects:

  • recognition
  • relevance
  • remembrance
  • recommendation

 

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Our Brand Strategy Blueprint Solution

A Tried-and-True Brand Building Process Methodology

By working together with us, you and your team will be able to align and gain a greater understanding of what your brand needs to achieve your business’ goals and objectives. When you invest in the brand building services from MINDVIBZ®, you’ll have a tried-and-true blueprint and methodology to build a strong brand that will market with greater gravity and positively impact your bottom line.  

  • Brand Discovery: Gain insight and understand the challenges and opportunities your brand has in order to connect, grow and inspire. Team workshop to review business growth objectives, guiding principles, industry and competition, product/service features and benefits and your audience and segmentation.
  • Brand Strategy: Devise a strategy including brand positioning, brand promise and attributes, brand personality, benefits, value proposition, brand touchpoint mapping and more.
  • Brand Naming: Designate a name, if you haven't already secured one, that is not only catchy and resonates with your audience but is also available to trademark and protect.
  • Brand Design: Develop a verbal and visual identity that resonates with your audience and attracts, connects and builds trust. Design elements include logo design, tagline development, typography, colors, logo lockup, brand voice, brand story and more.
  • Brand Guidelines: Safeguard strengthening your brand with brand guidelines to ensure consistency so it can keep attracting exponentially. Guidelines include logo system, typography, color system, brand imagery direction, stationery layouts, product mockups and more.
  • Brand Integration: Ensure consistency in all channels from the website, social media and sales collateral to resale partners and beyond.

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Where the Groundwork Begins

We know that having a solid blueprint and putting it into action doesn’t just take careful planning and execution, it also requires solid communication. That’s why we’re dedicated to:

  • Committing time to scheduling a workshop and meetings with your leadership, marketing and sales teams.
  • Allocating time after meetings for review and feedback.
  • Including all the necessary decision-makers in our meetings to streamline the process.
Designating a single point of contact to consolidate feedback.
And because we want to help you get the most out of your investment, our team is available before, during, and after the brand identity development and during the implementation to ensure the best results.


Build a Brand That Pulls Your Audience In Like a Magnet with MINDVIBZ® 

If you’re looking to differentiate, build trust, create empathy and emotional connections with your brand, MINDVIBZ® can help with a strategic brand building blueprint and strategy that addresses your needs and business objectives.

To start building your brand so it's built to last, fill in this short form and we’ll be happy to get in touch to see how we can help.


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PROUDLY SERVING SMB & ENTERPRISE BRANDS FOR 20+ YEARS

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