Branding is about your audience, and most importantly, your customer. And although it's an important part of it, building a brand is much more than creating a logo. When it comes to developing a strong brand, the process involved is comprised of creating a multi-dimensional tapestry of right attributes and elements aimed at having a favorable effect on your audience's mind and emotions. And this effect should be long-lasting with the ability to gain continuous momentum over time.
Whether you’re wanting to create a corporate identity or a new product or service brand, crucial to your success is to ensure you start with aligning your brand's values with those of your customer's and have a 360-degree view of your market and customer needs before executing on any visual design elements.
The "ready, fire, aim" approach is one well embraced among lean startups. However, this idea is directed more toward product development cycles and introducing product/service innovations to the market (inspired by lessons from lean manufacturing). Along these lines, some companies like to take a quick-win approach to branding, especially startups. These companies bypass the initial phases of discovery and strategy and go straight to the design work.
Unlike product development, however, brand development should not run in cycles; it is not something you want continue to experiment and work on through “version releases” once you launch. Missing investing in the critical steps of research, discovery and strategy can prove to be risky and can even result in exponential costs and expenditures down the road. In fact, it has the potential to cause more harm than good to your image and reputation creating confusion and mistrust (negative brand equity), which is harder to reverse after the fact compared to doing the work up front.
We understand that investing in your brand is investing in your business. That’s why MINDVIBZ® is here to help you make the most of one of your most important investments and streamline the process to ensure you optimize the outcome of your brand's identity.
There are several factors to consider when deciding to develop and launch a brand. Firstly, ask yourself not only who you feel has the right experience and approach to deliver an impactful brand strategy but who also can work well with your leadership and product teams - and get them fired up about importance of the project as well. Also, in addition to feeling which agency inspires with the most meaningful dialogue, ask yourself, with whom you feel you can work well side-by-side - because you will be spending a lot of time with them.
If you are confident that augmenting your internal team with outside expertise and fresh perspective can do such much more in supporting your growth goals, then partnering with an agency on the project is a good way to gain that leverage while getting your entire stakeholder team on board with the big picture.
Building your brand and creating its essence, or the emotional heart of your brand, is essential to your company's strategy for growth. We can help you bring together concepts like your company vision, mission statements and brand values to determine what you stand for as a company and guide your brand into the future.
We will work together with your designated team, from leadership to product management to sales and marketing, and any other key internal stakeholders, such as service and support and guide you to discover and define both the rational and emotional connections you want your audience to have with your brand, including exploring the following:
In addition to the advantages mentioned above, some of the most important aspects empathetic brands feature are:
Here are some advantages working together with a modern marketing and branding agency like MINDVIBZ® can bring to the development of your brand identity. Building a strong, empathetic brand with the right expertise, internally and externally, will…
At MINDVIBZ®, our brand building and identity development services are based on indoctrinating a continuous influence of these four principles among your customers and prospects:
By working together with us, you and your team will be able to align and gain a greater understanding of what your brand needs to achieve your business’ goals and objectives. When you invest in the brand building services from MINDVIBZ®, you’ll have a tried-and-true blueprint and methodology to build a strong brand that will market with greater gravity and positively impact your bottom line.
We know that having a solid blueprint and putting it into action doesn’t just take careful planning and execution, it also requires solid communication. That’s why we’re dedicated to:
If you’re looking to differentiate, build trust, create empathy and emotional connections with your brand, MINDVIBZ® can help with a strategic brand building blueprint and strategy that addresses your needs and business objectives.
To start building your brand so it's built to last, fill in this short form and we’ll be happy to get in touch to see how we can help.