Marketing, Like Music, Is Better When Orchestrated

STRATEGY | Growth Design

Creating a universal language to connect, communicate and flourish.

Like evergreen classical music, good strategy should emerge from an out-of-the-box, visionary mindset and comprise a solid composition that stems from insights and foresight where it can serve as a guidepost for many years to come – through good and bad times alike. Its orchestration should include an analysis of the organization’s inner strengths and weaknesses as well as its flexibility to adapt, especially to changes in external factors. And it should encompass an analysis of the competition and other external threats and opportunities in order to gain invaluable insights toward gaining leverage for your business and value for your customers.

Growth strategy development typically involves being committed to a 3- to 5-year horizon and can be explored in one or more areas depending on your business goals, opportunities and market situation:

• Grow in existing markets
• Expand into new markets
• Invented/Made-Here approach to innovation
• Borrowed/Leveraged outside
• Bought/Acquired in

Goals and objectives form the backbone of any good business strategy. Because goals and objectives go hand in hand, many professionals tend to use the terms interchangeably. However, there is a critical difference between the two. Goals are generally high-level statements indicating advancing in a general, long-term direction. For instance, a goal would be to “grow revenue”, “increase profitability“ or “make our (product x) a category leader.” Objectives are goals that become SMART. That is, the goal becomes specific, measurable, attainable relevant and time-bound. For instance, an objective would be to “make our (product x) the category leader in sales revenue by end of our next fiscal year.”

Why Being Strategic Matters

• Generates a sense of direction.
• Eliminates departmental silos and
• Helps transform your organization into a unified, customer-centric growth team.
• Increases operational efficiency.
• Grows market share and profitability.
• Improves resilience and sustainability – even to weather the storms.
• Lends to being less reactive and more proactive – to stay innovative and ahead.
• Focus on the projects having the greatest potential to impact revenue growth.

How We Can Help

• Offer best practices in growth strategy and insight into the practice of strategy
• Provide an outside, unbiased perspective
• Conduct a competitive audit to inspire and make informed judgements in your strategy
• Uncover blind spots or other strategic considerations to identify core strategic issues
• Reframe problems to be more actionable to solve for teams
• Improve decision-making discipline; provide sound logic to build conclusions
• Determine which strategic initiatives are of the highest priority
• Evaluate your initiatives based on their strategic fit, economic impact, and feasibility
  
  

7-Step Growth Strategy Blueprint 

Our growth strategy blueprint consulting services involves these seven steps to help you grow your audience, streamline your organizational growth and gain a greater competitive edge.

1. SMART Goals

2. Buyer Personas

3. Content Mapping

4. Campaign Offers
   

5. Conversion Paths

6. Tactics, Actions, Channels

7. KPI's and Reporting

Click here to learn more about our Growth Strategy Blueprint and how you can already get started.

Our 7-Step Strategy Blueprint comprises a series of interviews, workshops and guides that will also help you with:

FOCUS

• Customer Segmentation

• Buyer Personas

• Customer Journey Mapping

DIFFERENTIATION

• Competitive Analysis

• Positioning & Messaging

CUSTOMER-CENTRICITY

• Website Audit & Recommendations

• Storytelling

• Aligning Customer-Facing Teams

Additional Growth Strategy Design Services

We believe healthy leadership ensures healthy growth. We can also help you with:

Leadership

• Your Guiding Principles

  • Vision

  • Mission

  • Values

• Examining “Your Why”

• Audience/Stakeholder Analysis

• SWOT Analysis

• Balanced Scorecard Objectives

How We Work With You

At MINDVIBZ^®, we understand that a sound strategy is not only about having a vision and growth mindset, but also understanding your audience as well as gaining insights from your direct competitors. That’s why we will…

• Take the time to learn your current situation, challenges, where you would like to go.
• Draft a brief/engagement letter outlining the objective, our framework and approach, and major deliverables in order to discuss scope of work prior to a formal proposal.
• Provide specialists experienced in the practice of digital strategy to lead efforts or oversee work. We may also involve functional experts for specific insights and knowledge.
• Use proven strategy methodologies to enable transparency and streamline collaboration in the process for effective problem solving and decision making.