3 min read

Anatomy of a Modern Marketing Plan

By Nikke Blout on April 21, 2020 9:12:00 AM PDT

Did you know that marketers who create a marketing action plan for their projects and campaigns are 356% more likely to succeed?

Topics: strategy growth strategy inbound marketing digital marketing marketing plan
3 min read

Why Buyer Personas Are Important to Your Marketing Strategy

By Nikke Blout on March 10, 2020 8:03:00 AM PDT

What is a buyer persona? Why is it considered important to focus on the buyer persona? And what is the right anatomy of one? 

Topics: branding marketing strategy growth design