7 min read

Marketing in the Year 2021: The Cost of Inaction

By Nikke Blout on October 10, 2020 6:30:00 AM PDT

Coronavirus/COVID-19 has decimated the global economy. Although it's nearly impossible to calculate the full extent of the economic impact of COVID-19, the most recent Global Economic Prospects report by WorldBank predict a 5.2% contraction of the global GDP as a baseline. This makes the financial crisis caused by Coronavirus the greatest economic recession in decades. 

Topics: marketing plan marketing budget marketing strategy growth mindset
3 min read

Anatomy of a Modern Marketing Plan

By Nikke Blout on April 21, 2020 9:12:00 AM PDT

Did you know that marketers who create a marketing action plan for their projects and campaigns are 356% more likely to succeed?

Topics: strategy growth strategy inbound marketing digital marketing marketing plan