Nikke Blout

Nikke Blout

Hi there, I'm Nikke. Over the last 20 years, I've been working with technology, SaaS, manufacturing and e-commerce brands, from startups all the way up to multinational corporations. My philosophy is there are so many great products and innovations ready to make the world a better place, but unfortunately most fail to take off. This is because confused customers don’t buy! Building brands that connect in order to increase awareness, drive traffic, generate leads and cultivate customer loyalty is my field of expertise. >> Do you have the right inbound strategies in place to gain a competitive edge in today's digitally empowered world? >> Get in touch to talk about how to take your brand from top-of-mind to bottom-of-funnel.

Recent posts by Nikke Blout

4 min read

6 Inbound Marketing Tips for Growing Your Business

By Nikke Blout on November 9, 2020 4:00:00 AM PST

There's something fascinating about a "no soliciting" sign. You're not only telling solicitors you're uninterested, but you're doing so without knowing what they're selling — and that speaks volumes about the mindset of today's customers. 

Topics: inbound marketing
7 min read

Marketing in the Year 2021: The Cost of Inaction

By Nikke Blout on October 10, 2020 6:30:00 AM PDT

Coronavirus/COVID-19 has decimated the global economy. Although it's nearly impossible to calculate the full extent of the economic impact of COVID-19, the most recent Global Economic Prospects report by WorldBank predict a 5.2% contraction of the global GDP as a baseline. This makes the financial crisis caused by Coronavirus the greatest economic recession in decades. 

Topics: marketing plan marketing budget marketing strategy growth mindset
2 min read

Branding: Creating Personal & Purposeful Connections with Customers

By Nikke Blout on September 14, 2020 8:56:47 AM PDT

There's one thing for sure in this new world: coronavirus has changed the business landscape.

Topics: branding
3 min read

Anatomy of a Modern Marketing Plan

By Nikke Blout on April 21, 2020 9:12:00 AM PDT

Did you know that marketers who create a marketing action plan for their projects and campaigns are 356% more likely to succeed?

Topics: strategy growth strategy inbound marketing digital marketing marketing plan
3 min read

Why Buyer Personas Are Important to Your Marketing Strategy

By Nikke Blout on March 10, 2020 8:03:00 AM PDT

What is a buyer persona? Why buyer personas are considered a foundational part of your modern marketing strategy? And what is the right anatomy of one? 

Topics: branding marketing strategy growth design
2 min read

5 Tips for Blogging Effectively

By Nikke Blout on February 9, 2020 6:21:53 AM PST

As part of the content marketing effort, there are basic steps that every blogger takes to increase their traffic and the size of their targeted audience. Below, you will find effective tools to get the most you can out of your blog.

Topics: marketing