9 min read

How to Create Your Marketing Strategy Blueprint

By Nikke Blout on August 9, 2021 3:30:41 PM PDT

One in four marketers fear that their efforts are not at all successful at tracking the ROI of their marketing and campaign efforts.

Topics: growth design growth strategy digital marketing marketing strategy growth marketing
3 min read

Why Buyer Personas Are Important to Your Marketing Strategy

By Nikke Blout on March 10, 2020 8:03:00 AM PDT

What is a buyer persona? Why buyer personas are considered a foundational part of your modern marketing strategy? And what is the right anatomy of one? 

Topics: branding marketing strategy growth design