One in four marketers fear that their efforts are not at all successful at tracking the ROI of their marketing and campaign efforts.
9 min read
7 min read
13 Easy Growth Marketing Tips to Take Your Business to the Next Level
When it comes to marketing to grow your business, you can sometimes feel like you're paddling upstream. If you're putting in more effort and not seeing the return on your marketing investment you'd like then you need a smarter integrated growth marketing approach tailored to your needs and goals.
Topics: growth strategy digital marketing growth marketing
3 min read
Anatomy of a Modern Marketing Plan
Did you know that marketers who create a marketing action plan for their projects and campaigns are 356% more likely to succeed?
Topics: strategy growth strategy inbound marketing digital marketing marketing plan
4 min read
6 Inbound Marketing Tips for Growing Your Business
There's something fascinating about a "no soliciting" sign. You're not only telling solicitors you're uninterested, but you're doing so without knowing what they're selling — and that speaks volumes about the mindset of today's customers.
Topics: inbound marketing
7 min read
Marketing in the Year 2021: The Cost of Inaction
Coronavirus/COVID-19 has decimated the global economy. Although it's nearly impossible to calculate the full extent of the economic impact of COVID-19, the most recent Global Economic Prospects report by WorldBank predict a 5.2% contraction of the global GDP as a baseline. This makes the financial crisis caused by Coronavirus the greatest economic recession in decades.
Topics: marketing plan marketing budget marketing strategy growth mindset
2 min read
Branding: Creating Meaningful Connections with Customers
There's one thing for sure in this new world: coronavirus has changed the business landscape.
Topics: branding
3 min read
Why Buyer Personas Are Important to Your Marketing Strategy
What is a buyer persona? Why buyer personas are considered a foundational part of your modern marketing strategy? And what is the right anatomy of one?
Topics: branding marketing strategy growth design
2 min read
5 Tips for Blogging Effectively
As part of the content marketing effort, there are basic steps that every blogger takes to increase their traffic and the size of their targeted audience. Below, you will find effective tools to get the most you can out of your blog.
